The new streaming platform is the latest home video on demand service to be launched alongside the likes of Disney+ from Disney which includes the likes of Pixar, Star Wars and marvel Cinematic Universe and HBO Max which is owned by Warner Bros.
During the last 12 months Disney and Warner Bros. have used their platforms to launch their titles that have had long delays, like Disney's Mulan, although often they have also given them a theatrical release in cities and countries where they are open, HBO Max has done it at no extra charge, Disney have charged a premium on top of the monthly fee.
During a press conference today (February 24th 2021) ViacomCBS chief Bob Bakish, who own Paramount and Universal studios laid out the plans for the new service which will take over from CBS All Access and their other streaming platforms.
The upcoming Mission:Impossible 7 and A Quiet Place Part II, both of which have suffered delayed releases because of the pandemic, are two title the CEO named which will be on the platform 45 days after an exclusive theatrical window.
Universal were the company last year that upset the cinema chains in the US when they announced they would shorted the exclusive window from 90 days to 30 days, and in a controversial move they put Trolls World Tour directly to video on demand (VOD).
Cinemas in the UK are going to open on or around May 17th and in the US cinemas are opening in different states as and when they can, the industry needs a hit movie in order to get people back into cinemas.
In China last weekend the movie Detective Cinamtown 3 was released which took over $300 Million on its opening weekend and to date has taken over $600 Million, challenging Avengers: Engame as the top grossing movie of all time.
China seems to cherish its industry and is doing all it can to make it thrive, so why is the same not happening in Europe and America?
