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Avatar does over $1BN in record time

Avatar does over $1BN in record time
Robert Hyde

Avatar
Despite the fact that it took him over 10 years to follow up on Titanic, which is the highest grossing movie of all time, it seems he hasn't lost his Midas touch as Avatar reaches the magic $1 Billion mark in world grosses.

Not only has it reached the magic milestone that so few films before it have done, this is only the 5th, but it has done it in 17 days of release. It has to date taken $1,022,314,898 in world grosses, and at this rate could become the 2nd highest grossing in no time.

This must be pleasing Fox, and a sigh of relief for Cameron who gambled a lot on this film, and gave it a production cost of $230,000,000, at the current box office rate and potential home video sales it will redeem its budget easily.

Will it challenge Titanic's box office crown? There is a strong possibility, the ship disaster movie was a film that people went and saw again and again, Avatar seems to be doing the same, it must be for the stunning 3D effects rather than the story.

This is also truly a cinema film and people won’t want to wait to watch it on their home cinema system regardless of how good, or big a screen they have, the movie theatre experience can’t be beaten on this occasion.

For the record here is how the top 5, billion dollar grossing films stack up as of 5th January 2010,

  1. Titanic - $1,835,300,000
  2. The Lord of the Rings The Return of the King - $1,129,219,252

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