In the producer’s office: Tom Kirdahy on selling Broadway, producing musicals today and branding movie musicals  Broadway News Tue, 2nd December 2025

A Comprehensive List of ‘Wicked’ and ‘Wicked: For Good’ Brand Collaborations  The Hollywood Reporter Fri, 21st November 2025

Olivia Newton-John brand to expand with Primary Wave deal  The Music Network Thu, 14th May 2026

‘Wicked’ Ushers In A New Era Of Super-Brand Cinema  Forbes Tue, 19th November 2024

Poster perfect: leading designers on the evolution of theatre advertising  The Stage Thu, 30th April 2026

Broadway Movie Academy: Bimbo Akintola, Uzor Arukwe,Yvonne Jegede, Samuel Olatunji to impact next generation  The Nation Newspaper Sat, 18th October 2025